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list of emotional trigger words

Want our personal Trigger Word list for getting your readers to act? 61. Outrageous 32. What is even more interesting to marketers, the survey of Jonah Berger, professor at the Wharton School of the University of Pennsylvania, demonstrated that strong emotions nudge people to sharing content with others. Below you can find an emotional trigger words list you can apply in your email subject lines and email body to attract readers’ curiosity. 93. Emotion is more powerful than reason. Drab To put it simply, most people don’t like to feel like lab rats in an experiment. Want to improve your conversions with trigger words? 98. Despair Enthusiasm, to enthuse It’s easy to get something if it’s given for free to anyone. A great headline can help your content go viral, getting thousands of people to click, read, and share your article. And now The List: Emotional State: Curiosity (when you want them to be gripped by an unshakable desire to click and read more): Secret; Confidential; Controversial; Underground; What no one tells you; Have you heard; Cover-up; Forbidden; Banned; Behind the Scenes Gloomy relatively conscious decisions every day. Awe Inspiration, to inspire How to Identify Your Emotional Triggers. 47. Hysterics 40. They evoke greater emotions, spark desire, and boost engagement. 48. 72. You don’t want to “blog better.” But you definitely want to be smart and stand out among “dumb” bloggers! Craving, crave The (real) science behind emotional triggers in human decision making, In fact, Researchers at Cornell University. Trustworthy, 25. To bewitch, 51. Enchantment, enchanting, to enchant People are more inclined to get profit from something if they know that other people have done it many times before them. But what about using them on an entire page? 55. 1. 20. Humans usually don’t like to be the first to do something as we don’t know if it’s right or wrong. What is even more interesting to marketers, the survey of Jonah Berger, professor at the Wharton School of the University of Pennsylvania, demonstrated that strong emotions nudge people to sharing content with others. Vulgar, 77. Absolutely Here are a few before-and-after subheadings with trigger words bolded. You might even call them… loaded. Yearning, to yearn. Experiment with the trigger word “new” in your email subject lines and other types of marketing copy. Try adding emotional trigger words to your copy. 91. Envy, envious Finally, we have trigger words in calls to action. Damasio continued the study and formulated a revolutionary theory, which he described in his famous bestseller, Descartes’ Error. These words make you click, open, read, and buy. The only drawback of this word is that it is getting overused and is now at risk of getting caught by, Beware that some power words tend to gradually slide to the risk group and later get filtered as spam markers. Power Words in Sub-headlines People don’t read your content. To shimmer, shimmering 11. To beguile The words “Reveals”, “Sports” and “Show Off” pique curiosity and trigger an emotional response that acts as a magnet for clicks. But some words are far more powerful than others. Create a “FREE” offer for visitors to get your most popular article, video, or something else that’s quick and easy for you to start growing your email list with trigger words. Crooked Austerity Can we use emotions to make our clients buy, click, share or read more? The word betrayalitself is a powerful emotional trigger word. Shopify’s free trial page, for example, uses the words “trusted” and “free”:[*]. You know the deal… a great one gets clicked, a crap one doesn’t. If this post were titled “How to Blog Better,” it wouldn’t be nearly as interesting. Abuse, abusive Like other creatures, people tend to flock in crowds. Miserable Repellent, to repel, repulsive 68. Pop-ups. Hazy As curious beings, humans are always looking for novelty. 75. Pro Tip: Don’t have pop-ups on your site? Besides, it’s an effective way to boost conversions on time-limited offers. That’s right! Subheadings are the section headings within your articles (H2, H3, etc.). Fury, furious All rights reserved. Step Three: Choose some of the words from this list and sprinkle ‘em throughout your content. 27. We, people, like to consider ourselves logical creatures. 66. Admiration, to admire 14. Use This One Simple Trick to Burn Stubborn Fat Effortlessly, Sprinkle In Trigger Words to Boost Conversions Today. Writing an email copy people actually want to read is a challenge. Let’s review several examples of trigger words and their effect on human consciousness and subconsciousness and try to analyze what logical links help them capture human attention and make readers open the email. Using the word “easy” or its variations like “easiest” in your subject lines can convert your reader into an engaged prospect. 46. Evidence-based power expressions can work remarkably well when you plan to build an image of a trustworthy business. Freaking out Flare up 6. Ready to save time and boost conversions? That’s why social proof is so convincing. Look at the trigger words “Amazing” and “Mystery” in the BuzzFeed article above. But if you don’t, considering using trigger words when you do finally take the plunge. In this article, we’ll go deeper into what trigger words are, what science says about their effectiveness, and how you can use them to enjoy a boost in email open rates. Take this post by SmartBlogger, for example: Can you spot the trigger words? Spectacular 56. Tantrum Of course, your content has to satisfy the reader’s thirst for knowledge. In fact, in 1994, he conducted research which led him to the hypothesis that, “emotion and its underlying neural machinery participate in, Damasio continued the study and formulated a revolutionary theory, which he described in his famous bestseller, Descartes’ Error. Always look for ways to use more emotional trigger words in your marketing at every chance you get! Lousy To sulk, 90. Trigger words are terms or phrases that are short, precise, and most importantly, packed with emotional resonance. Below you can find an emotional trigger words list you can apply in your email subject lines and email body to attract readers’ curiosity. How and when our emotional triggers form. Instead, there is an interplay of the emotional governing center (the limbic system, primarily the amygdala) and the more evolved area of contemplation (pre-frontal cortex)”. 7. Shame 1. 33. Emotions are engaged in the purchase of almost any product. Threat, 38. Authoritative, authority Required fields are marked *. The action you want people to take, however, is more along the lines of “living well is the best revenge,” not something … 60. We all have emotional triggers. They work wonders to improve conversions on your landing pages, whether a product page or a full-fledged sales page. Or look at Transferwise, which uses wording like “faster” and “cheaper”: Want more help building or improving your landing page? This emotional trigger is comparable to “free” but in addition to that, it implies scarcity. Breath-taking Bulky 2. We encourage you to use these observations and research to invent your personal secret list of emotional trigger words that will skyrocket your campaigns’ open rates. 95. Below, I detail exactly how to use trigger words in all areas of your marketing. Irritating Discovery, to discover 86. By clicking Sign Up, you agree to our Terms of Service. 3 – SmartBlogger: 317 Powerful Words That’ll Instantly Make You a Better Writer Jon Morrow offers an impressive list of power words organized into categories based on the emotion you want to create, so you can easily find the right word. An extreme example would be the company Death Wish Coffee. 89. 71. Lovesick Anyway, here is a collection of various trigger word-filled buttons we’ve used at Sumo: I think that’s enough to warrant ‘nuff said.

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