Dr. Valdivia is a health care executive with more than 20 years experience founding, building and selling companies in the health care technology, provider accountable care services, health consumer and health benefits sectors. Related Stories. Get AgencySpy delivered straight to your inbox, a round of layoffs at the Minneapolis-based agency, Periscope’s entire staff walked out to protest the actions of parent company Quad. Ross will be tasked with creating marketing strategy to accelerate Bright Health’s growth and diversifying its business with innovative use of content and media, a spokesperson explained. Convergent TV ReporterADWEEKNew York, New York, Marketing Automation ManagerWray WardCharlotte, North Carolina, Marketing ManagerOregon State UniversityCorvallis, Oregon, Former Periscope CEO Joins Bright Health as CMO, An error has occurred, please try again later. Adweek - Erik Oster . more Embed. But recently, the consumer revolution has truly arrived to the health care space,” Ross said, attributing the evolution to the trend of talent joining the space from other industries. Our goal is to take the confusion and chaos out of the process and build benefit-packed plans that still deliver surprisingly low rates, so you can focus on staying happy and healthy…and paying less for your healthcare. We look forward to providing you with even more cutting-edge market research, as Topio Networks. Carol was sold to Optum Insight in October 2011. Bright Health names Elizabeth Ross chief marketing officer, effective Nov. 30. Serving in the role of President for Carol, Tom helped raise over $35M to develop the first direct-to-consumer health services exchange. “With her decades of experience crafting dynamic, consumer-centric campaigns, Liz will be a vital asset in accelerating our growth and bringing our model to more consumers and providers across the country.”. “I’m excited to be part of this cross-disciplinary team who is bringing together learnings from so many different industries to create a novel consumer experience – one that’s simpler, more personal and more affordable.”. Location: Greater Minneapolis-St. Paul Area, MN Add to My Lists. Bright Health. Carol’s Accountable Care Services provided strategic, technical and analytical services to large providers across the country (e.g., Texas Health Resources, Fairview Health Services, Iowa Health System and UMass Memorial). Months later, the agency made headlines around the industry when Periscope’s entire staff walked out to protest the actions of parent company Quad, which they said interfered in communications around Black Lives Matter. The best ways to stop a mask from fogging up your glasses, ranked Popular Science. The spokesperson added that the network looks for candidates with diverse leadership experiences who are “leaders in their own right” and could “easily be CEOs elsewhere” when assessing candidates for such leadership roles. Chief Medical Officer at Bright Health. www.vbprofiles.com is now www.topionetworks.com. As an internist, Dr. Valdivia understands the needs of care … Bright Health provides affordable health insurance for everyday individuals. Same platform but with new and improved features. Report this profile; About. As an entrepreneur, Tom is passionate about developing, managing and leading dynamic and effective organizations; understanding existing and emerging market and customer needs; and creating services that unlock value in the marketplace. University of Illinois College of Law. Minneapolis-based Bright Health has raised more than $1.5 billion in venture capital since it was founded in 2015. Chief Medical Officer at Bright Health Plan Greater Boston Area 500+ connections. 3 hours ago. Bright Health works hard with our Care Partners – a carefully curated network of doctors, clinics and hospitals – to improve the quality of your healthcare experience while also saving you money. “It’s a really exciting time to be in health care. She explained that she would integrate aspects from her variety of advertising experience to evolve Bright Health’s marketing. Near the beginning of 2020, Ross left her role as Periscope CEO after over four years on the heels of a round of layoffs at the Minneapolis-based agency. Dr. Valdivia is a health care executive with more than 20 years experience founding, building and selling companies in the health care technology, provider accountable care services, health consumer and health benefits sectors. In the role of Chief Medical Officer for Definity Health, Dr. Valdivia led the development of consumer activation strategies and services that formed the basis of care management for this national, CDH plan.
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